{"id":2403,"date":"2017-07-27T12:57:16","date_gmt":"2017-07-27T09:57:16","guid":{"rendered":"http:\/\/www.taduadvertising.com\/?p=2403"},"modified":"2017-07-27T12:57:16","modified_gmt":"2017-07-27T09:57:16","slug":"salvador-dalis-real-masterpiece-the-logo-for-chupa-chups-lollipops","status":"publish","type":"post","link":"https:\/\/www.taduadvertising.com\/en\/salvador-dalis-real-masterpiece-the-logo-for-chupa-chups-lollipops\/","title":{"rendered":"Salvador Dal\u00ed\u2019s Real Masterpiece: The Logo For Chupa Chups Lollipops"},"content":{"rendered":"

Salvador Dal\u00ed, the wacky surrealist known for his signature pointy mustache and painting melting clocks, was also graphic designer behind the classic Chupa Chups\u2013an enduringly sweet, bright rendition of a daisy.<\/p>\n

The Catalan lollipop made its first appearance in 1958, when the company founder Enric Bernat hatched the idea of placing a bonbon on a stick. He called the product \u201cGOL,\u201d imagining the candy as a soccer ball and the open mouth a net. It didn\u2019t go over well. So Bernat hired an ad agency that renamed his product \u201cChupa Chups\u201d (from the Spanish chupar<\/em>, meaning \u201cto suck\u201d). All that was left was the branding. In 1969, Bernat complained about what he had while having coffee with his artist friend\u2013none other than Salvador Dal\u00ed.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

According to lore, \u00a0the painter went to work immediately, doodling for an hour on newspapers that were laying around. Dal\u00ed\u2019s version masterfully integrated the wordmark into the daisy design, and has hardly changed since. And Phaidon points us to one subtle, extremely smart feature of the design:<\/p>\n

Acutely aware of presentation, Dal\u00ed insisted that his design be placed on top of the lolly, rather than the side, so that it could always be viewed intact. It\u2019s proved to be one of the most enduring pieces of branding ever and one that\u2019s still used today, four billion sales later.<\/p>\n

What would induce the famous artist to take on such a project? Dinero. The guy rarely turned it down, causing surrealist poet Andr\u00e9 Breton to nickname him \u201cAvida Dollars\u201d\u2013an anagram of Dal\u00ed\u2019s name that roughly translates to \u201ceager for cash.\u201d<\/p>\n

By Belinda Lanks<\/p>\n

Click to browse orginal text<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Salvador Dal\u00ed, the wacky surrealist known for his signature pointy mustache and painting melting clocks, was also graphic designer behind the classic Chupa Chups\u2013an enduringly sweet, bright rendition of a daisy. The Catalan lollipop made its first appearance in 1958, when the company founder Enric Bernat hatched the idea of placing a bonbon on a…<\/p>\n","protected":false},"author":2,"featured_media":2398,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[54],"tags":[172,164,171,150,170,167,146,149,165,153,160,161,166,163,148,159,142,168,169,162,89,157,173],"_links":{"self":[{"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/posts\/2403"}],"collection":[{"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/comments?post=2403"}],"version-history":[{"count":2,"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/posts\/2403\/revisions"}],"predecessor-version":[{"id":2405,"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/posts\/2403\/revisions\/2405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/media\/2398"}],"wp:attachment":[{"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/media?parent=2403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/categories?post=2403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/tags?post=2403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}