{"id":2316,"date":"2016-07-21T15:27:03","date_gmt":"2016-07-21T14:27:03","guid":{"rendered":"http:\/\/www.taduadvertising.com\/pantone-renk-kullanimi\/"},"modified":"2016-07-21T15:27:03","modified_gmt":"2016-07-21T14:27:03","slug":"pantone-renk-kullanimi","status":"publish","type":"post","link":"https:\/\/www.taduadvertising.com\/en\/pantone-renk-kullanimi\/","title":{"rendered":"Ekrandaki renkler sizi yan\u0131lt\u0131r. Pantone renkler ise markan\u0131z\u0131 yans\u0131t\u0131r&#8230;"},"content":{"rendered":"<div>\n<p><span style=\"font-size: large;\">Markan\u0131z\u0131 ay\u0131rt edilir yapman\u0131n bir yolu da renktir. Farkl\u0131 bir marka kimli\u011fi yaratmak, do\u011fru sembolik \u00f6zelli\u011fe sahip rengi kullanmak \u00f6nemlidir.\u00a0<\/span><span style=\"font-size: large;\">Ana rakibinizin tam z\u0131dd\u0131 bir rengi se\u00e7me karar\u0131n\u0131n ard\u0131nda g\u00fc\u00e7l\u00fc bir mant\u0131k yat\u0131yor. Bu renk kural\u0131n\u0131 unutursan\u0131z risk alm\u0131\u015f olursunuz.<\/span><\/p>\n<p>Kurumsal renginizn s\u00fcrd\u00fcr\u00fclebilirli\u011fi ise matbaa bask\u0131lar\u0131n\u0131zda Pantone renk kullan\u0131m\u0131ndan ge\u00e7er. Bir \u00e7ok kurumsal firma pantone renkleri bask\u0131 maliyetinden dolay\u0131 tercih etmemektedir. E\u015fde\u011fer renk olarak cmyk de\u011ferleri ile bask\u0131 yapt\u0131rmay\u0131 tercih etmektedirler.<\/p>\n<p>Pantone renk katalo\u011fu, 2058 tire renk i\u00e7eren ve her rengin ofset bask\u0131 sisteminde nas\u0131l elde edilece\u011fini kar\u0131\u015f\u0131m form\u00fclleriyle veren bir renk katalo\u011fudur. Bu renkleri hem parlak (Coated) hem de mat (Uncoated) olarak ayr\u0131 ayr\u0131 g\u00f6stermektedir. Pantone renk ifade edilirken renginin mat veya parlak b\u00f6l\u00fcmden se\u00e7ildi\u011fini belirtmek i\u00e7in renk numaras\u0131n\u0131n sonuna U ve C harfleri eklenmektedir. Her bir kar\u015f\u0131l\u0131\u011f\u0131 Pantone numaras\u0131 mevcuttur ve her rengin alt\u0131nda form\u00fcl\u00fc yaz\u0131l\u0131d\u0131r. Form\u00fcl, y\u00fczde ve \u00f6l\u00e7\u00fc olarak iki \u015fekilde verilmi\u015ftir; Y\u00fczde de\u011feri kar\u0131\u015f\u0131ma giren ana renklerin %100\u2019e tamamlanmas\u0131yla, \u00f6l\u00e7\u00fc de\u011feri ise birim \u00f6l\u00e7\u00fc de\u011ferlerinin adet b\u00f6l\u00fcnd\u00fc\u011f\u00fcnde y\u00fczde de\u011ferini vermektedir.<\/p>\n<p>Pantone renkler bask\u0131da CMYK mant\u0131\u011f\u0131 ile olu\u015fturulmaz. Bu renklere ilave olarak ya da yaln\u0131z bas\u0131labilir. Pantone renkler \u00f6zellikle rengin de\u011fi\u015fmesinin istenmedi\u011fi kurumsal kimlik \u00e7al\u0131\u015fmalar\u0131nda tercih edilir. Renklerin ortak evrensel lisan\u0131 olarak tan\u0131mlanabilir.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p><span style=\"font-size: large;\">Unutmayal\u0131m ki \u201cEkran rengi bask\u0131 i\u00e7in do\u011fru bir referans de\u011fildir!\u201d Dolay\u0131s\u0131yla herhangi bir bas\u0131l\u0131 \u00fcr\u00fcn sipari\u015fi verecekseniz, ekran\u0131n\u0131zdaki rengi, bast\u0131raca\u011f\u0131n\u0131z \u00fcr\u00fcnde g\u00f6rmeyi beklemeyin.<\/span><\/p>\n<p>Peki, neden? \u00c7\u00fcnk\u00fc bas\u0131l\u0131 bir \u00fcr\u00fcn ve ekran i\u00e7in renkler, birbirinden \u00e7ok farkl\u0131 modellerle olu\u015fturulur: Monit\u00f6rlerde kullan\u0131lan model RGB, ofest bask\u0131l\u0131 \u00fcr\u00fcnlerdeki ise CMYK veya Pantone&#8217;dir. Bir rengin do\u011frulu\u011funu belirlemek i\u00e7in \u201cdo\u011fru referans\u201d belirlemek gerekir. Bas\u0131l\u0131 dok\u00fcmanlar i\u00e7in renk referans\u0131, pantone katalo\u011fu ve bu katalogda renklerin kar\u015f\u0131lar\u0131nda yer alan \u201crenk numaralar\u0131\u201dd\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Markan\u0131z\u0131 ay\u0131rt edilir yapman\u0131n bir yolu da renktir. Farkl\u0131 bir marka kimli\u011fi yaratmak, do\u011fru sembolik \u00f6zelli\u011fe sahip rengi kullanmak \u00f6nemlidir.\u00a0Ana rakibinizin tam z\u0131dd\u0131 bir rengi se\u00e7me karar\u0131n\u0131n ard\u0131nda g\u00fc\u00e7l\u00fc bir mant\u0131k yat\u0131yor. Bu renk kural\u0131n\u0131 unutursan\u0131z risk alm\u0131\u015f olursunuz. Kurumsal renginizn s\u00fcrd\u00fcr\u00fclebilirli\u011fi ise matbaa bask\u0131lar\u0131n\u0131zda Pantone renk kullan\u0131m\u0131ndan ge\u00e7er. Bir \u00e7ok kurumsal firma pantone renkleri&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2074,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":[],"categories":[54],"tags":[81,82,83,84,85,86,87,88],"_links":{"self":[{"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/posts\/2316"}],"collection":[{"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/comments?post=2316"}],"version-history":[{"count":0,"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/posts\/2316\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/media\/2074"}],"wp:attachment":[{"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/media?parent=2316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/categories?post=2316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/tags?post=2316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}