{"id":2315,"date":"2017-02-12T23:20:09","date_gmt":"2017-02-12T20:20:09","guid":{"rendered":"http:\/\/www.taduadvertising.com\/reklamcilik-terimleri-sozlugu\/"},"modified":"2017-02-12T23:20:09","modified_gmt":"2017-02-12T20:20:09","slug":"reklamcilik-terimleri-sozlugu","status":"publish","type":"post","link":"https:\/\/www.taduadvertising.com\/en\/reklamcilik-terimleri-sozlugu\/","title":{"rendered":"Reklamc\u0131l\u0131k terimlerini ne kadar biliyorsunuz?"},"content":{"rendered":"

Kurumsal bir \u015firkette \u00e7al\u0131\u015f\u0131yorsan\u0131z reklamc\u0131l\u0131k terimlerinden muhakkak bir ka\u00e7\u0131n\u0131 duymu\u015fsunuzdur. Peki reklamc\u0131l\u0131k terimlerinin ka\u00e7\u0131n\u0131n anlam\u0131n\u0131 biliyorsunuz? Reklamc\u0131l\u0131k Terimleri S\u00f6zl\u00fc\u011f\u00fc ile kelime hazinenizi geli\u015ftirebilir ve kariyerinizde faydas\u0131n\u0131 g\u00f6rebilirsiniz.<\/p>\n

Reklamc\u0131l\u0131k Terimleri S\u00f6zl\u00fc\u011f\u00fc<\/strong><\/div>\n
\n

A<\/h2>\n<\/div>\n

above the line<\/strong><\/p>\n

\u00c7izgi \u00fcst\u00fc (Reklamveren ad\u0131na, reklam ajans\u0131n\u0131n kitle ileti\u015fim ara\u00e7lar\u0131nda bir komisyon kar\u015f\u0131l\u0131\u011f\u0131 yay\u0131nlatt\u0131\u011f\u0131 reklamlar)<\/p>\n

<\/a>above-the-fold (ATF)<\/strong><\/p>\n

man\u015fetten<\/p>\n

<\/a>acquisition cost<\/strong><\/p>\n

kazanma maliyeti<\/p>\n

<\/a>ad<\/strong><\/p>\n

reklam<\/p>\n

<\/a>ad agency<\/strong><\/p>\n

reklam ajans\u0131<\/p>\n

<\/a>ad blocker<\/strong><\/p>\n

reklam engelleme yaz\u0131l\u0131m\u0131<\/p>\n

<\/a>ad flight<\/strong><\/p>\n

kampanya s\u00fcresi<\/p>\n

<\/a>ad impression<\/strong><\/p>\n

reklam g\u00f6sterimi<\/p>\n

<\/a>ad network<\/strong><\/p>\n

reklam network\u2019\u00fc<\/p>\n

<\/a>ad network<\/strong><\/p>\n

reklam a\u011f\u0131<\/p>\n

<\/a>ad relevance<\/strong><\/p>\n

reklam uygunlu\u011fu<\/p>\n

<\/a>ad request<\/strong><\/p>\n

reklam talebi<\/p>\n

<\/a>ad server<\/strong><\/p>\n

reklam sunucusu<\/p>\n

<\/a>ad space<\/strong><\/p>\n

reklam alan\u0131<\/p>\n

<\/a>ad spending<\/strong><\/p>\n

reklam harcamalar\u0131<\/p>\n

<\/a>ad unit<\/strong><\/p>\n

reklam birimi<\/p>\n

<\/a>adserver<\/strong><\/p>\n

reklam sunucusu<\/p>\n

<\/a>advergaming<\/strong><\/p>\n

marka i\u00e7in veya kampanyayla ilgili \u00fcretilen oyun<\/p>\n

<\/a>advertisement<\/strong><\/p>\n

reklam<\/p>\n

<\/a>advertiser<\/strong><\/p>\n

reklamveren<\/p>\n

<\/a>advertising agency<\/strong><\/p>\n

reklam ajans\u0131<\/p>\n

<\/a>advertising network<\/strong><\/p>\n

reklam a\u011f\u0131, reklam network\u2019\u00fc<\/p>\n

<\/a>Advertising Self-Regulatory Board<\/strong><\/p>\n

Reklam \u00d6zdenetim Kurulu (R\u00d6K)<\/p>\n

<\/a>advertorial<\/strong><\/p>\n

haber \u015feklinde reklam<\/p>\n

<\/a>affiliate<\/strong><\/p>\n

gelir ortakl\u0131\u011f\u0131<\/p>\n

<\/a>affiliate marketing<\/strong><\/p>\n

Sat\u0131\u015f ortakl\u0131\u011f\u0131<\/p>\n

<\/a>affiliate network<\/strong><\/p>\n

gelir ortakl\u0131\u011f\u0131 \u00fczerinden yay\u0131n yapan network<\/p>\n

<\/a>agency<\/strong><\/p>\n

ajans<\/p>\n

<\/a>agency discount<\/strong><\/p>\n

ajans indirimi<\/p>\n

<\/a>alt text<\/strong><\/p>\n

google sayfa de\u011ferinin y\u00fckselmesi i\u00e7in bir sitenin kendi anasayfas\u0131nda veya herhangi bir alt sayfas\u0131nda ba\u015fka bir siteye banner veya text link vermesi veya bar\u0131nd\u0131rmas\u0131<\/p>\n

<\/a>anchor text<\/strong><\/p>\n

link metni, ba\u011flant\u0131 metni<\/p>\n

<\/a>animated GIF<\/strong><\/p>\n

hareketli GIF<\/p>\n

<\/a>application, app<\/strong><\/p>\n

uygulama<\/p>\n

<\/a>aspect ratio<\/strong><\/p>\n

g\u00f6rselin geni\u015fli\u011finin y\u00fcksekli\u011fine oran\u0131<\/p>\n

B<\/h2>\n
\n
<\/a>background<\/strong><\/dt>\n
fon, zemin, arka plan<\/dd>\n
<\/a>bandwidth<\/strong><\/dt>\n
bant geni\u015fli\u011fi<\/dd>\n
<\/a>banner<\/strong><\/dt>\n
banner<\/dd>\n
<\/a>banner ad<\/strong><\/dt>\n
banner reklam<\/dd>\n
<\/a>barter<\/strong><\/dt>\n
takas, de\u011fi\u015ftoku\u015f<\/dd>\n
<\/a>behavioral advertising<\/strong><\/dt>\n
davran\u0131\u015fsal reklamc\u0131l\u0131k<\/dd>\n
<\/a>behavioral targeting<\/strong><\/dt>\n
davran\u0131\u015fsal hedefleme<\/dd>\n
<\/a>below the liine<\/strong><\/dt>\n
\u00c7izgi alt\u0131 (Reklamveren ad\u0131na, komisyonsuz kitle ileti\u015fim ara\u00e7lar\u0131nda yap\u0131lmayan reklamlard\u0131r)<\/dd>\n
<\/a>bleed<\/strong><\/dt>\n
ta\u015fma, reklam\u0131n ta\u015fmas\u0131<\/dd>\n
<\/a>blog<\/strong><\/dt>\n
blog, Internet g\u00fcnl\u00fc\u011f\u00fc, web g\u00fcnl\u00fc\u011f\u00fc<\/dd>\n
<\/a>bonus impression<\/strong><\/dt>\n
ek g\u00f6sterim, \u00fccretsiz g\u00f6sterim<\/dd>\n
<\/a>bounce rate<\/strong><\/dt>\n
siteden \u00e7\u0131kma oran\u0131<\/dd>\n
<\/a>brand awareness<\/strong><\/dt>\n
marka fark\u0131ndal\u0131\u011f\u0131<\/dd>\n
<\/a>brand effectiveness<\/strong><\/dt>\n
marka etkilili\u011fi\/verimlili\u011fi<\/dd>\n
<\/a>brand value<\/strong><\/dt>\n
marka de\u011feri<\/dd>\n
<\/a>branding<\/strong><\/dt>\n
markala\u015fma<\/dd>\n
<\/a>broadband<\/strong><\/dt>\n
geni\u015fbant, geni\u015f bant Internet<\/dd>\n
<\/a>browser<\/strong><\/dt>\n
taray\u0131c\u0131, Internet taray\u0131c\u0131s\u0131<\/dd>\n
<\/a>buffering<\/strong><\/dt>\n
Ara belle\u011fe alma<\/dd>\n
<\/a>business-to-business (B2B)<\/strong><\/dt>\n
Kurumlar\/i\u015fletmeler aras\u0131 ticaret<\/dd>\n
<\/a>business-to-consumer (B2C)<\/strong><\/dt>\n
Firmadan t\u00fcketiciye ticaret<\/dd>\n
<\/a>button<\/strong><\/dt>\n
buton<\/dd>\n<\/dl>\n

C<\/h2>\n
\n
<\/a>cache<\/strong><\/dt>\n
\u00f6nbellek<\/dd>\n
<\/a>caching<\/strong><\/dt>\n
\u00f6nbelle\u011fe alma, \u00f6nbelle\u011fe kaydetme<\/dd>\n
<\/a>call to action<\/strong><\/dt>\n
t\u0131kla aksiyon al<\/dd>\n
<\/a>campaign<\/strong><\/dt>\n
kampanya<\/dd>\n
<\/a>cap<\/strong><\/dt>\n
\u00fcst limit<\/dd>\n
<\/a>capping<\/strong><\/dt>\n
\u00fcst limit belirleme<\/dd>\n
<\/a>chat room<\/strong><\/dt>\n
sohbet odas\u0131<\/dd>\n
<\/a>classified ad<\/strong><\/dt>\n
ilan sayfalar\u0131<\/dd>\n
<\/a>click<\/strong><\/dt>\n
t\u0131klama<\/dd>\n
<\/a>click fraud<\/strong><\/dt>\n
t\u0131klama hilesi<\/dd>\n
<\/a>click rate<\/strong><\/dt>\n
t\u0131klama oran\u0131<\/dd>\n
<\/a>click to call<\/strong><\/dt>\n
t\u0131kla ara<\/dd>\n
<\/a>clickthrough<\/strong><\/dt>\n
t\u0131klama<\/dd>\n
<\/a>clickthrough rate (CTR)<\/strong><\/dt>\n
t\u0131klama oran\u0131<\/dd>\n
<\/a>client<\/strong><\/dt>\n
istemci<\/dd>\n
<\/a>client relationship management (CRM)<\/strong><\/dt>\n
m\u00fc\u015fteri ili\u015fkileri y\u00f6netimi<\/dd>\n
<\/a>completion rate (CR)<\/strong><\/dt>\n
video reklam\u0131n ne kadar\u0131n\u0131n izlendi\u011finin oran\u0131 (25%, 50%, vs.)<\/dd>\n
<\/a>consumer -to – consumer (C2C)<\/strong><\/dt>\n
t\u00fcketiciden t\u00fcketiciye<\/dd>\n
<\/a>consumer generated content<\/strong><\/dt>\n
t\u00fcketici taraf\u0131ndan \u00fcretilmi\u015f i\u00e7erik<\/dd>\n
<\/a>content<\/strong><\/dt>\n
i\u00e7erik<\/dd>\n
<\/a>content network<\/strong><\/dt>\n
i\u00e7erik a\u011f\u0131<\/dd>\n
<\/a>content provider<\/strong><\/dt>\n
i\u00e7erik sa\u011flay\u0131c\u0131<\/dd>\n
<\/a>contextual<\/strong><\/dt>\n
ba\u011flamsal<\/dd>\n
<\/a>contextual advertising<\/strong><\/dt>\n
i\u00e7eri\u011fe ba\u011fl\u0131 reklam<\/dd>\n
<\/a>conversion<\/strong><\/dt>\n
geri d\u00f6n\u00fc\u015f, d\u00f6n\u00fc\u015f\u00fcm<\/dd>\n
<\/a>conversion rate<\/strong><\/dt>\n
geri d\u00f6n\u00fc\u015f oran\u0131, d\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/dd>\n
<\/a>cookie<\/strong><\/dt>\n
\u00e7erez. (Herhangi bir internet sitesi taraf\u0131ndan bilgisayara b\u0131rak\u0131lan bir t\u00fcr tan\u0131mlama dosyas\u0131)<\/dd>\n
<\/a>cost per action (CPA)<\/strong><\/dt>\n
Eylem ba\u015f\u0131 maliyet<\/dd>\n
<\/a>cost per click (CPC)<\/strong><\/dt>\n
t\u0131klama ba\u015f\u0131 maliyet<\/dd>\n
<\/a>cost per completed view (CPCV)<\/strong><\/dt>\n
video reklam\u0131n tamam\u0131n\u0131n izlenmesi i\u00e7in \u00f6denen birim maliyet<\/dd>\n
<\/a>cost per download<\/strong><\/dt>\n
indirme ba\u015f\u0131na maliyet<\/dd>\n
<\/a>cost per engagement<\/strong><\/dt>\n
etkile\u015fim ba\u015f\u0131na maliyet<\/dd>\n
<\/a>cost per install<\/strong><\/dt>\n
y\u00fckleme ba\u015f\u0131na maliyet<\/dd>\n
<\/a>cost per lead (CPL)<\/strong><\/dt>\n
M\u00fc\u015fteri yaratma maliyeti<\/dd>\n
<\/a>cost per mille (CPM)<\/strong><\/dt>\n
bin g\u00f6sterim ba\u015f\u0131 maliyet<\/dd>\n
<\/a>cost per open<\/strong><\/dt>\n
a\u00e7ma ba\u015f\u0131na maliyet<\/dd>\n
<\/a>cost per rating point (CPP)<\/strong><\/dt>\n
bir rating ba\u015f\u0131na \u00f6denen birim maliyet – Toplam b\u00fct\u00e7e\/GRP<\/dd>\n
<\/a>cost per sale (CPS)<\/strong><\/dt>\n
sat\u0131\u015f ba\u015f\u0131 maliyet<\/dd>\n
<\/a>cost per view (CPV)<\/strong><\/dt>\n
video reklam\u0131n\u0131n izlenmesi i\u00e7in \u00f6denen birim maliyet<\/dd>\n
<\/a>creative<\/strong><\/dt>\n
yarat\u0131c\u0131 \u00e7al\u0131\u015fma<\/dd>\n
<\/a>creative agency<\/strong><\/dt>\n
yarat\u0131c\u0131 ajans<\/dd>\n
<\/a>CSS<\/strong><\/dt>\n
Cascading Style Sheets (Basamakl\u0131 Bi\u00e7im Sayfalar\u0131)<\/dd>\n
<\/a>customization<\/strong><\/dt>\n
\u00f6zelle\u015ftirme, ki\u015fiselle\u015ftirme<\/dd>\n
<\/a>customized<\/strong><\/dt>\n
\u00f6zelle\u015ftirilmi\u015f, ki\u015fiselle\u015ftirilmi\u015f<\/dd>\n<\/dl>\n

D<\/h2>\n
\n
<\/a>data protection<\/strong><\/dt>\n
data protection veri koruma<\/dd>\n
<\/a>demo targeting<\/strong><\/dt>\n
demo targeting demografik hedefleme<\/dd>\n
<\/a>demo targeting<\/strong><\/dt>\n
demo targeting demografik hedefleme<\/dd>\n
<\/a>demographic targeting<\/strong><\/dt>\n
demografik hedefleme<\/dd>\n
<\/a>demographics<\/strong><\/dt>\n
demografi<\/dd>\n
<\/a>digital advertising<\/strong><\/dt>\n
dijital reklamc\u0131l\u0131k<\/dd>\n
<\/a>digital billboard<\/strong><\/dt>\n
Dijital billbord<\/dd>\n
<\/a>digital marketing<\/strong><\/dt>\n
dijital pazarlama<\/dd>\n
<\/a>digital media<\/strong><\/dt>\n
dijital medya<\/dd>\n
<\/a>digital media planning<\/strong><\/dt>\n
dijital medya planlama<\/dd>\n
<\/a>direct marketing<\/strong><\/dt>\n
do\u011frudan pazarlama<\/dd>\n
<\/a>discrepancy<\/strong><\/dt>\n
fark<\/dd>\n
<\/a>display advertising<\/strong><\/dt>\n
g\u00f6r\u00fcnt\u00fcleme esasl\u0131 reklam, display reklam<\/dd>\n
<\/a>DMP (Data Management Platform)<\/strong><\/dt>\n
VYM (Veri Y\u00f6netimi Merkezi)<\/dd>\n
<\/a>DNS (Domain Name System)<\/strong><\/dt>\n
Alan Ad\u0131 Sistemi<\/dd>\n
<\/a>domain name<\/strong><\/dt>\n
alan ad\u0131<\/dd>\n
<\/a>drag-and-drop, drag&drop<\/strong><\/dt>\n
s\u00fcr\u00fckle-b\u0131rak<\/dd>\n
<\/a>DSP (Demand Side Platform)<\/strong><\/dt>\n
Talep Taraf\u0131 Platformu. Reklamverenlerin web yay\u0131nc\u0131lar\u0131 ile ba\u011flant\u0131 kurmas\u0131n\u0131 sa\u011flayan \u015firket<\/dd>\n<\/dl>\n

E<\/h2>\n
\n
<\/a>e-commerce<\/strong><\/dt>\n
e-ticaret<\/dd>\n
<\/a>e-mail campaign<\/strong><\/dt>\n
e-posta kampanyas\u0131<\/dd>\n
<\/a>e-mail marketing<\/strong><\/dt>\n
e-posta ile pazarlama<\/dd>\n
<\/a>e-privacy<\/strong><\/dt>\n
e-gizlilik<\/dd>\n
<\/a>earnings per click (EPC)<\/strong><\/dt>\n
t\u0131klama ba\u015f\u0131 gelir<\/dd>\n
<\/a>earnings per visitor (EPV)<\/strong><\/dt>\n
ziyaret\u00e7i ba\u015f\u0131 gelir<\/dd>\n
<\/a>effective cost per mille, effective CPM (eCPM)<\/strong><\/dt>\n
efektif CPM<\/dd>\n
<\/a>embedded<\/strong><\/dt>\n
g\u00f6m\u00fcl\u00fc, g\u00f6m\u00fclm\u00fc\u015f<\/dd>\n
<\/a>engagement<\/strong><\/dt>\n
kat\u0131l\u0131m, etkile\u015fim<\/dd>\n
<\/a>exclusivity<\/strong><\/dt>\n
m\u00fcnhas\u0131rl\u0131k<\/dd>\n
<\/a>expandable banner<\/strong><\/dt>\n
Geni\u015fleyen banner<\/dd>\n<\/dl>\n

F<\/h2>\n
\n
<\/a>firewall<\/strong><\/dt>\n
g\u00fcvenlik duvar\u0131<\/dd>\n
<\/a>floating ad<\/strong><\/dt>\n
Kayan reklam<\/dd>\n
<\/a>footer<\/strong><\/dt>\n
altbilgi<\/dd>\n
<\/a>fraud<\/strong><\/dt>\n
sahtecilik<\/dd>\n
<\/a>frequency<\/strong><\/dt>\n
bir ki\u015fiye reklam\u0131n g\u00f6sterilme say\u0131s\u0131<\/dd>\n
<\/a>frequency cap<\/strong><\/dt>\n
g\u00f6sterim s\u0131kl\u0131\u011f\u0131<\/dd>\n<\/dl>\n

G<\/h2>\n
\n
<\/a>geo-targeting<\/strong><\/dt>\n
co\u011frafi hedefleme<\/dd>\n
<\/a>geographic targeting<\/strong><\/dt>\n
co\u011frafi hedefleme<\/dd>\n
<\/a>graphical user interface (GUI)<\/strong><\/dt>\n
Grafik kullan\u0131c\u0131 ara y\u00fcz\u00fc<\/dd>\n
<\/a>gross rating point (GRP)<\/strong><\/dt>\n
bir reklam\u0131n belirli bir s\u00fcre i\u00e7inde elde etti\u011fi br\u00fct izlenme oran\u0131, elde edilen ratinglerin toplam\u0131 \u2022 (Eri\u015fim* Ortalama Frekans) * 100 \u2022 Eri\u015fim = % eri\u015filen ki\u015fi say\u0131s\u0131 \/ t\u00fcm evren<\/dd>\n<\/dl>\n

H<\/h2>\n
\n
<\/a>header<\/strong><\/dt>\n
ba\u015fl\u0131k<\/dd>\n
<\/a>homepage<\/strong><\/dt>\n
anasayfa, ana sayfa<\/dd>\n
<\/a>HTML (Hyper Text Markup Language)<\/strong><\/dt>\n
Zengin Metin \u0130\u015faret Dili. \u0130nternet \u00fczerinde veri payla\u015f\u0131m\u0131 i\u00e7in kullan\u0131lan dil<\/dd>\n
<\/a>hyperlink<\/strong><\/dt>\n
ba\u011f<\/dd>\n<\/dl>\n

I<\/h2>\n
\n
<\/a>IAB<\/strong><\/dt>\n
Interactive Advertising Bureau<\/dd>\n
<\/a>image map<\/strong><\/dt>\n
G\u00f6r\u00fcnt\u00fc haritas\u0131<\/dd>\n
<\/a>impression<\/strong><\/dt>\n
g\u00f6sterim<\/dd>\n
<\/a>in game advertising<\/strong><\/dt>\n
oyun i\u00e7i reklam<\/dd>\n
<\/a>in-app purchase<\/strong><\/dt>\n
uygulama i\u00e7i sat\u0131n alma<\/dd>\n
<\/a>in-app subscription<\/strong><\/dt>\n
uygulama i\u00e7i abonelik<\/dd>\n
<\/a>in-house ad<\/strong><\/dt>\n
Kurum i\u00e7i reklam<\/dd>\n
<\/a>incremental reach<\/strong><\/dt>\n
ek eri\u015fim<\/dd>\n
<\/a>insertion order<\/strong><\/dt>\n
ordino<\/dd>\n
<\/a>interactive advertising<\/strong><\/dt>\n
interaktif reklamc\u0131l\u0131k, etkile\u015fimli reklamc\u0131l\u0131k<\/dd>\n
<\/a>internet gross rating point (iGRP veya eGRP)<\/strong><\/dt>\n
Bir reklam\u0131n belirli bir s\u00fcre i\u00e7inde online ortamda elde etti\u011fi br\u00fct izlenme oran\u0131, elde edilen ratinglerin toplam\u0131 \u2022 (Eri\u015fim* Ortalama Frekans) * 100 \u2022 Eri\u015fim = % eri\u015filen ki\u015fi say\u0131s\u0131 \/ online pop\u00fclasyon<\/dd>\n
<\/a>Internet service provider (ISP)<\/strong><\/dt>\n
Internet hizmet sa\u011flay\u0131c\u0131<\/dd>\n
<\/a>interstitial<\/strong><\/dt>\n
Arayere ili\u015fkin<\/dd>\n
<\/a>inventory<\/strong><\/dt>\n
envanter<\/dd>\n
<\/a>IP address<\/strong><\/dt>\n
IP adresi<\/dd>\n<\/dl>\n

K<\/h2>\n
\n
<\/a>keyword<\/strong><\/dt>\n
anahtar kelime<\/dd>\n
<\/a>KPI (Key Performance Indicator)<\/strong><\/dt>\n
Performans G\u00f6stergesi<\/dd>\n<\/dl>\n

L<\/h2>\n
\n
<\/a>landing page<\/strong><\/dt>\n
hedef sayfa, ini\u015f sayfas\u0131<\/dd>\n
<\/a>latency<\/strong><\/dt>\n
bekleme s\u00fcresi, gecikme<\/dd>\n
<\/a>Law on Intellectual and Artistic Works<\/strong><\/dt>\n
Fikir ve Sanat Eserleri Kanunu (FSEK)<\/dd>\n
<\/a>lead<\/strong><\/dt>\n
M\u00fc\u015fteri yaratma<\/dd>\n
<\/a>line item<\/strong><\/dt>\n
reklam birimi<\/dd>\n
<\/a>link<\/strong><\/dt>\n
ba\u011flant\u0131, link<\/dd>\n
<\/a>log file<\/strong><\/dt>\n
log dosyas\u0131<\/dd>\n
<\/a>login<\/strong><\/dt>\n
kullan\u0131c\u0131 giri\u015fi, \u00fcye giri\u015fi, giri\u015f<\/dd>\n
<\/a>logout<\/strong><\/dt>\n
\u00e7\u0131k\u0131\u015f<\/dd>\n<\/dl>\n

M<\/h2>\n
\n
<\/a>M2M (Machine to Machine)<\/strong><\/dt>\n
makineler aras\u0131 ileti\u015fim<\/dd>\n
<\/a>mailing list<\/strong><\/dt>\n
e-posta listesi<\/dd>\n
<\/a>makegood<\/strong><\/dt>\n
telafi yay\u0131n\u0131<\/dd>\n
<\/a>malvertising<\/strong><\/dt>\n
zararl\u0131 reklam<\/dd>\n
<\/a>marketing communications<\/strong><\/dt>\n
pazarlama ileti\u015fimi<\/dd>\n
<\/a>marketing strategy<\/strong><\/dt>\n
pazarlama stratejisi<\/dd>\n
<\/a>mass media<\/strong><\/dt>\n
kitlesel mecralar<\/dd>\n
<\/a>measurement<\/strong><\/dt>\n
\u00f6l\u00e7\u00fcmleme<\/dd>\n
<\/a>media kit<\/strong><\/dt>\n
medya kiti<\/dd>\n
<\/a>media planning<\/strong><\/dt>\n
medya planlama<\/dd>\n
<\/a>microsite<\/strong><\/dt>\n
mikrosite<\/dd>\n
<\/a>mid-roll<\/strong><\/dt>\n
yay\u0131n ortas\u0131<\/dd>\n
<\/a>MMA<\/strong><\/dt>\n
Mobile Marketing Association<\/dd>\n
<\/a>mobile ad<\/strong><\/dt>\n
mobil reklam<\/dd>\n
<\/a>mobile advertisement<\/strong><\/dt>\n
mobil reklamc\u0131l\u0131k<\/dd>\n
<\/a>mobile content<\/strong><\/dt>\n
mobil i\u00e7erik<\/dd>\n
<\/a>mobile marketing<\/strong><\/dt>\n
mobil pazarlama<\/dd>\n
<\/a>monthly impressions (MI)<\/strong><\/dt>\n
ayl\u0131k g\u00f6sterim<\/dd>\n
<\/a>multimedia<\/strong><\/dt>\n
\u00e7okul ortam, multimedya<\/dd>\n<\/dl>\n

N<\/h2>\n
\n
<\/a>new media<\/strong><\/dt>\n
yeni medya<\/dd>\n
<\/a>new visitor<\/strong><\/dt>\n
yeni ziyaret\u00e7i<\/dd>\n<\/dl>\n

O<\/h2>\n
\n
<\/a>on-demand<\/strong><\/dt>\n
Talep \u00fczerine<\/dd>\n
<\/a>online advertising<\/strong><\/dt>\n
online reklamc\u0131l\u0131k, Internet reklamc\u0131l\u0131\u011f\u0131, \u00e7evrimi\u00e7i reklamc\u0131l\u0131k<\/dd>\n
<\/a>online behavioral advertising (OBA)<\/strong><\/dt>\n
Online davran\u0131\u015fsal reklam<\/dd>\n
<\/a>online branding<\/strong><\/dt>\n
Online markala\u015fma<\/dd>\n
<\/a>online marketing<\/strong><\/dt>\n
online pazarlama, \u00e7evrimi\u00e7i pazarlama<\/dd>\n
<\/a>online video<\/strong><\/dt>\n
online video, \u00e7evrimi\u00e7i video<\/dd>\n
<\/a>opt-in<\/strong><\/dt>\n
Dahil olmak<\/dd>\n
<\/a>opt-out<\/strong><\/dt>\n
Dahil olmamak<\/dd>\n
<\/a>organic search<\/strong><\/dt>\n
organik arama<\/dd>\n<\/dl>\n

P<\/h2>\n
\n
<\/a>page view \/ sayfa g\u00f6sterimi<\/strong><\/dt>\n
T\u00fcm yerli cookieler taraf\u0131ndan yap\u0131lm\u0131\u015f sayfa g\u00f6sterimlerinin autorefresh’le \u00fcretilmi\u015f olanlardan ar\u0131nd\u0131r\u0131lm\u0131\u015f say\u0131s\u0131.<\/dd>\n
<\/a>pay-per-click (PPC)<\/strong><\/dt>\n
t\u0131klama ba\u015f\u0131 \u00f6deme<\/dd>\n
<\/a>pay-per-impression (PPI)<\/strong><\/dt>\n
g\u00f6sterim ba\u015f\u0131 \u00f6deme<\/dd>\n
<\/a>pay-per-sale (PPS)<\/strong><\/dt>\n
sat\u0131\u015f ba\u015f\u0131 \u00f6deme<\/dd>\n
<\/a>pharming<\/strong><\/dt>\n
Web sitesi trafi\u011finin yasal olmayan bir siteye y\u00f6nlendirilmesi<\/dd>\n
<\/a>phishing<\/strong><\/dt>\n
e-doland\u0131r\u0131c\u0131l\u0131k<\/dd>\n
<\/a>piracy<\/strong><\/dt>\n
korsan yay\u0131nc\u0131l\u0131k<\/dd>\n
<\/a>pixel<\/strong><\/dt>\n
piksel<\/dd>\n
<\/a>plug-in<\/strong><\/dt>\n
eklenti<\/dd>\n
<\/a>pop-up<\/strong><\/dt>\n
patlayan<\/dd>\n
<\/a>post-roll<\/strong><\/dt>\n
yay\u0131n sonras\u0131<\/dd>\n
<\/a>pre-roll<\/strong><\/dt>\n
yay\u0131n \u00f6ncesi<\/dd>\n
<\/a>premium content<\/strong><\/dt>\n
\u00f6zel i\u00e7erik<\/dd>\n
<\/a>privacy<\/strong><\/dt>\n
mahremiyet, gizlilik<\/dd>\n
<\/a>product placement<\/strong><\/dt>\n
\u00fcr\u00fcn yerle\u015ftirme<\/dd>\n
<\/a>programmatic buying<\/strong><\/dt>\n
programatik sat\u0131n alma<\/dd>\n
<\/a>publisher<\/strong><\/dt>\n
yay\u0131nc\u0131<\/dd>\n
<\/a>push notification<\/strong><\/dt>\n
an\u0131nda iletilen bildirimler<\/dd>\n<\/dl>\n

Q<\/h2>\n
\n
<\/a>query<\/strong><\/dt>\n
arama<\/dd>\n<\/dl>\n

R<\/h2>\n
\n
<\/a>rate card<\/strong><\/dt>\n
fiyat listesi<\/dd>\n
<\/a>re-targeting<\/strong><\/dt>\n
Yeniden hedefleme<\/dd>\n
<\/a>reach<\/strong><\/dt>\n
eri\u015fim<\/dd>\n
<\/a>Real Time Bidding (RTB)<\/strong><\/dt>\n
ger\u00e7ek zamanl\u0131 a\u00e7\u0131k art\u0131rma<\/dd>\n
<\/a>real user \/ ger\u00e7ek kullan\u0131c\u0131<\/strong><\/dt>\n
\u00d6l\u00e7\u00fclen ay i\u00e7erisinde s\u00f6z konusu sitede en az bir defa sayfa g\u00f6r\u00fcnt\u00fclemi\u015f ger\u00e7ek internet kullan\u0131c\u0131lar\u0131n\u0131n say\u0131s\u0131.<\/dd>\n
<\/a>real-time<\/strong><\/dt>\n
ger\u00e7ek zamanl\u0131<\/dd>\n
<\/a>return on investment (ROI)<\/strong><\/dt>\n
yat\u0131r\u0131m getirisi<\/dd>\n
<\/a>revenue model<\/strong><\/dt>\n
gelir modeli<\/dd>\n
<\/a>revenue sharing<\/strong><\/dt>\n
gelir payla\u015f\u0131m\u0131<\/dd>\n
<\/a>rotation<\/strong><\/dt>\n
rotasyon, d\u00f6n\u00fc\u015f\u00fcm<\/dd>\n
<\/a>run-of-network (RON)<\/strong><\/dt>\n
a\u011f geneli, network geneli, t\u00fcm network<\/dd>\n
<\/a>run-of-site (ROS)<\/strong><\/dt>\n
site geneli<\/dd>\n<\/dl>\n

S<\/h2>\n
\n
<\/a>sales house<\/strong><\/dt>\n
sat\u0131\u015f ofisleri<\/dd>\n
<\/a>search advertising<\/strong><\/dt>\n
arama bazl\u0131 reklam<\/dd>\n
<\/a>search engine<\/strong><\/dt>\n
arama motoru<\/dd>\n
<\/a>search engine advertising<\/strong><\/dt>\n
arama motoru reklamc\u0131l\u0131\u011f\u0131<\/dd>\n
<\/a>search engine marketing (SEM)<\/strong><\/dt>\n
arama motoru bazl\u0131 pazarlama<\/dd>\n
<\/a>search engine optimization (SEO)<\/strong><\/dt>\n
arama motoru optimizasyonu<\/dd>\n
<\/a>security certificate<\/strong><\/dt>\n
g\u00fcvenlik sertifikas\u0131<\/dd>\n
<\/a>seeding<\/strong><\/dt>\n
organic yayma<\/dd>\n
<\/a>seeding<\/strong><\/dt>\n
organic yayma<\/dd>\n
<\/a>server<\/strong><\/dt>\n
sunucu<\/dd>\n
<\/a>session<\/strong><\/dt>\n
oturum<\/dd>\n
<\/a>share of View<\/strong><\/dt>\n
izlenme pay\u0131<\/dd>\n
<\/a>site-centric measurement<\/strong><\/dt>\n
site bazl\u0131 \u00f6l\u00e7\u00fcm<\/dd>\n
<\/a>skip ad<\/strong><\/dt>\n
reklam\u0131 ge\u00e7<\/dd>\n
<\/a>social marketing<\/strong><\/dt>\n
sosyal pazarlama<\/dd>\n
<\/a>social media<\/strong><\/dt>\n
sosyal medya<\/dd>\n
<\/a>social network<\/strong><\/dt>\n
sosyal a\u011f<\/dd>\n
<\/a>software development kit (SDK)<\/strong><\/dt>\n
yaz\u0131l\u0131m geli\u015ftirme kiti<\/dd>\n
<\/a>spam<\/strong><\/dt>\n
istenmeyen e-posta<\/dd>\n
<\/a>sponsor<\/strong><\/dt>\n
sponsor<\/dd>\n
<\/a>sponsorship<\/strong><\/dt>\n
sponsorluk<\/dd>\n
<\/a>streaming<\/strong><\/dt>\n
kesintisiz ses ve g\u00f6r\u00fcnt\u00fc yay\u0131n\u0131<\/dd>\n
<\/a>supply side platform (SSP)<\/strong><\/dt>\n
sat\u0131\u015f taraf\u0131 platformu<\/dd>\n
<\/a>surfing<\/strong><\/dt>\n
Internette dola\u015fma<\/dd>\n<\/dl>\n

T<\/h2>\n
\n
<\/a>target audience<\/strong><\/dt>\n
hedef kitle<\/dd>\n
<\/a>target rating point (TRP)<\/strong><\/dt>\n
Hedeflenen kitlenin ger\u00e7ekle\u015ftirdi\u011fi GRP \u2022 TRP = GRP * % of target audience<\/dd>\n
<\/a>targeted<\/strong><\/dt>\n
hedefli, hedeflenmi\u015f<\/dd>\n
<\/a>targeting<\/strong><\/dt>\n
hedefleme<\/dd>\n
<\/a>text ad<\/strong><\/dt>\n
metin reklam<\/dd>\n
<\/a>text link<\/strong><\/dt>\n
metin ba\u011flant\u0131, metin link<\/dd>\n
<\/a>textual ad<\/strong><\/dt>\n
metin reklam<\/dd>\n
<\/a>third-party adserver<\/strong><\/dt>\n
\u00fc\u00e7\u00fcnc\u00fc \u015fah\u0131s reklam sunucusu<\/dd>\n
<\/a>time spent per real user \/ ger\u00e7ek kullan\u0131c\u0131 ba\u015f\u0131na harcanan s\u00fcre<\/strong><\/dt>\n
s\u00f6z konusu sitede ge\u00e7irilen t\u00fcm zaman\u0131n o siteyi ziyaret etmi\u015f Ger\u00e7ek Kullan\u0131c\u0131 say\u0131s\u0131na b\u00f6l\u00fcnmesi ile elde edilir. Veri saat, dakika ve saniye baz\u0131nda g\u00f6sterilir.<\/dd>\n
<\/a>topic<\/strong><\/dt>\n
ba\u015fl\u0131k<\/dd>\n
<\/a>trading desk<\/strong><\/dt>\n
sat\u0131n alma platformu<\/dd>\n
<\/a>transitional ad<\/strong><\/dt>\n
ara reklam, ge\u00e7i\u015f sayfas\u0131 reklam\u0131<\/dd>\n<\/dl>\n

U<\/h2>\n
\n
<\/a>unique reach (UR)<\/strong><\/dt>\n
reklam\u0131 g\u00f6ren tekil ki\u015fi say\u0131s\u0131<\/dd>\n
<\/a>unique user<\/strong><\/dt>\n
tekil kullan\u0131c\u0131<\/dd>\n
<\/a>unique visitor (UV)<\/strong><\/dt>\n
tekil ziyaret\u00e7i<\/dd>\n
<\/a>universe<\/strong><\/dt>\n
hedef kitlenin tamam\u0131<\/dd>\n
<\/a>upload<\/strong><\/dt>\n
y\u00fckleme<\/dd>\n
<\/a>URL (Uniform Resource Locator)<\/strong><\/dt>\n
Tekd\u00fczen kaynak bulucu. Internette bir kayna\u011fa tan\u0131ml\u0131 standart karakter dizgisi<\/dd>\n
<\/a>user interface (UI)<\/strong><\/dt>\n
kullan\u0131c\u0131 aray\u00fcz\u00fc<\/dd>\n
<\/a>user-generated content<\/strong><\/dt>\n
kullan\u0131c\u0131 katk\u0131l\u0131 i\u00e7erik<\/dd>\n<\/dl>\n

V<\/h2>\n
\n
<\/a>video ad<\/strong><\/dt>\n
video reklam<\/dd>\n
<\/a>video on demand<\/strong><\/dt>\n
bant yay\u0131n\u0131<\/dd>\n
<\/a>viral marketing<\/strong><\/dt>\n
viral pazarlama<\/dd>\n
<\/a>visit<\/strong><\/dt>\n
ziyaret<\/dd>\n
<\/a>visit duration<\/strong><\/dt>\n
ziyaret s\u00fcresi<\/dd>\n
<\/a>volume discount<\/strong><\/dt>\n
hacim indirimi<\/dd>\n<\/dl>\n

W<\/h2>\n
\n
<\/a>webpage<\/strong><\/dt>\n
web sayfas\u0131, Internet sayfas\u0131<\/dd>\n
<\/a>website<\/strong><\/dt>\n
web sitesi, Internet sitesi<\/dd>\n
<\/a>Wi-Fi<\/strong><\/dt>\n
kablosuz Internet<\/dd>\n
<\/a>word of mouth (WOM)<\/strong><\/dt>\n
a\u011f\u0131zdan a\u011f\u0131za yay\u0131lan reklam<\/dd>\n<\/dl>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Kurumsal bir \u015firkette \u00e7al\u0131\u015f\u0131yorsan\u0131z reklamc\u0131l\u0131k terimlerinden muhakkak bir ka\u00e7\u0131n\u0131 duymu\u015fsunuzdur. Peki reklamc\u0131l\u0131k terimlerinin ka\u00e7\u0131n\u0131n anlam\u0131n\u0131 biliyorsunuz? Reklamc\u0131l\u0131k Terimleri S\u00f6zl\u00fc\u011f\u00fc ile kelime hazinenizi geli\u015ftirebilir ve kariyerinizde faydas\u0131n\u0131 g\u00f6rebilirsiniz. Reklamc\u0131l\u0131k Terimleri S\u00f6zl\u00fc\u011f\u00fc A above the line \u00c7izgi \u00fcst\u00fc (Reklamveren ad\u0131na, reklam ajans\u0131n\u0131n kitle ileti\u015fim ara\u00e7lar\u0131nda bir komisyon kar\u015f\u0131l\u0131\u011f\u0131 yay\u0131nlatt\u0131\u011f\u0131 reklamlar) above-the-fold (ATF) man\u015fetten acquisition cost kazanma maliyeti…<\/p>\n","protected":false},"author":1,"featured_media":2073,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[54],"tags":[77,78,79,80],"_links":{"self":[{"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/posts\/2315"}],"collection":[{"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/comments?post=2315"}],"version-history":[{"count":0,"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/posts\/2315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/media\/2073"}],"wp:attachment":[{"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/media?parent=2315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/categories?post=2315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.taduadvertising.com\/en\/wp-json\/wp\/v2\/tags?post=2315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}